By Tuba Sahin
ANKARA (AA) – Digital advertisement investments rose 15.5 percent year-on-year in 2017, according to Interactive Advertising Bureau (IAB) Turkey on Wednesday.
Nearly 2.2 billion liras ($593 million) of digital ad investments were made in the country last year, according to a statement for IAB Turkey.
Display advertising investments also rose 16 percent annually to stand over 1.2 billion liras ($337 million) in 2017, the statement read.
Advertising based on display or click received the largest investments with 879.7 million liras ($241 million) last year.
Video advertising investments surged by 50 percent during the same period and reached almost 270 million liras ($74 million).
The statement added that the amount of advertising through e-mail continued to shrink at 5.2 million liras ($1.43 million) — while in-game ads (iga) grew to 13 million liras ($3.6 million)
Some 76 percent of social media ads — $93 million — were viewed on mobile devices, according to IAB Turkey.
Mahmut Kursun, IAB Turkey’s Chairman, said digital ad investment of 1 lira contributes to the country's gross domestic product.
“When this contribution is considered, the sector's growth of 15.5 percent plays an important role for both sectors and the Turkish economy, ” Kursun said.
